NDA Protected: Qatari National IT Solutions Provider

Contracted to lead the content strategy and copywriting for a major Qatari IT solutions company and national government partner, undergoing a full digital rebrand. The company serves 80+ customers across government, oil & gas, healthcare, aviation, finance, and critical infrastructure, with 1,500+ employees and operations across three countries.

An award-winning major regional cybersecurity player, the client is the only Qatari company positioned in the IDC MarketScape, and a master system integrator for national smart city programmes. Partners include Microsoft, Google Cloud, and Scale AI, to name a few.

My scope covered the company's full written identity. I conducted an initial review of the existing website, internal materials from every department, and the competitor landscape, as well as interviewing key stakeholders. From that research, I developed a scalable messaging hierarchy and unified tone of voice across all service lines and verticals, including AI, cloud, cybersecurity, managed services, contact centre, enterprise applications, and data & IoT.

I wrote the entirety of the new website copy, reviewed and consulted on the UX wireframes, provided detailed content and design feedback, and created CMS-ready newsroom content for 8+ partnership milestones.

In parallel, I produced an enhanced 10-page company profile deck integrating content from multiple internal documents, wrote the company's vision, mission, and values copy, drafted a short company history for presentation materials, and delivered sales decks, case studies, and client proposals.