Gray's Auctioneers: B2C Email Newsletter Campaign

“Curated Curiosities” was a high-performing direct-response email newsletter developed for a US-based auction house.

Designed to balance entertainment with commercial intent, the series combined strong editorial voice with clear calls to action, driving consistent audience engagement and repeat interaction.

The campaign achieved 40% open rates, 12% CTR, and generated approximately 15% of the client’s revenue.